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What Palestine cola can teach us about building purpose-driven businesses
Swedish daily newspaper Sydsvenskan has investigated Palestina cola, revealing that the founders can’t – or won’t – account for how much money has actually reached Palestine. Instead, most of it seems to have gone into building the company itself. That raises a deeper question:Can you really protect a purpose within the logic of the market? It sounds obvious, that running a business for a purpose is different from running one for growth. Yet in practice, it’s easy to forget.
Oct 13
When the Consumer Becomes a Revolutionary Force (ENG)
In recent weeks, various boycotts against Tesla have emerged. Several Tesla facilities across the United States have been vandalized,...
Mar 20
Goodbye Earth, but First, you have to Try the Waterslide (ENG)
I can't stop thinking about the company behind the cruise ship Icon of the Seas - the largest of its kind - launched in early 2024 and...
Mar 1
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