Swedish daily newspaper Sydsvenskan  has investigated Palestina cola, revealing that the founders can’t – or won’t – account for how much money has actually reached Palestine. Instead, most of it seems to have gone into building the company itself. That raises a deeper question:Can you really protect a purpose within the logic of the market? It sounds obvious, that running a business for a purpose is different from running one for growth. Yet in practice, it’s easy to forget.

Bild av Peter Antonsson. https://www.instagram.com/pan_konst/ När Northvolt tvingades i konkurs följde svenska och internationella medier...

Hans Stegeman Inspired by Hans Stegeman's open call to investors We talk a lot about impact. We track carbon footprints, diversity...

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