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What Palestine cola can teach us about building purpose-driven businesses
Swedish daily newspaper Sydsvenskan has investigated Palestina cola, revealing that the founders can’t – or won’t – account for how much money has actually reached Palestine. Instead, most of it seems to have gone into building the company itself. That raises a deeper question:Can you really protect a purpose within the logic of the market? It sounds obvious, that running a business for a purpose is different from running one for growth. Yet in practice, it’s easy to forget.
Oct 13


When the Consumer Becomes a Revolutionary Force (ENG)
In recent weeks, various boycotts against Tesla have emerged. Several Tesla facilities across the United States have been vandalized,...
Mar 20
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